In May 2026, Bsale Australia featured Zircom Business Brokers in an article exploring our team-based approach to business broking and the experience and skills each member of the Zircom team brings to the sale process.
Unlike the traditional business broking model where brokers generally operate individually with their own listings, at Zircom we work collaboratively across our engagements. Our team brings together experience in accounting, business valuation, business ownership, research, marketing and business broking, allowing us to draw on different skills and perspectives throughout a transaction.
The article looks at Zircom’s focus on larger private business sales and strategic acquisitions, as well as our specialist experience in the sale of accounting practices. It also explores the complexities involved in larger transactions and the importance of communication, managing expectations and working through issues as they arise.
Catherine also discusses the human side of selling a business. For many business owners, selling is a once-in-a-lifetime event following many years of building and operating their business, and the process can sometimes be a “rollercoaster ride”.
The interview also touches on the Western Australian business sales market and the growing use of AI within business broking. While technology can create efficiencies, the team believes experience, judgement, relationships and the ability to navigate the complexities of a transaction remain fundamental to achieving a successful business sale.
Read the full article on Bsale:
Inside Zircom’s Team-Based Approach to High-Value Business Sales
Originally published by Bsale Australia on 26 May 2026.
