In November 2022, Bsale Australia interviewed Zircom Director Catherine Screaigh (Jones) following her recognition as the 2022 AIBB National Business Broker of the Year and WA Business Broker of the Year.
The interview provides an insight into Catherine’s background in accounting and business valuations, her approach to business broking and the way the Zircom team works together when preparing, marketing and selling businesses.
Catherine discusses the importance of properly appraising and preparing a business for sale, setting realistic expectations from the outset and identifying potential issues early in the process. A key part of Zircom’s approach is to minimise surprises during a transaction by ensuring sellers are well prepared and buyers have access to good quality information.
The interview also explores the important role communication plays throughout a business sale. With sellers, buyers, accountants, lawyers and other parties often involved, an experienced business broker plays an important role in managing the process, working through issues as they arise and keeping the transaction moving forward.
Catherine also shares one of the philosophies that has guided her throughout her career – “never give up.” Business sales can be complex and challenges can arise along the way, but persistence, problem solving and a willingness to keep working towards an outcome can make an important difference.
The interview also discusses strategic acquisitions and the importance of identifying the right buyer for a business, particularly where an acquisition can provide genuine synergies and growth opportunities for the buyer.
Read the full interview on Bsale:
WA’s Top Business Broker Reveals Secrets to Success
Originally published by Bsale Australia on 17 November 2022.
